Henry Schein Web Flyer — Developed as one of a series handouts, this piece was used by Henry Schein (a major provider of medical supplies) sales reps to help sell the services of Healthcare Success Strategies (HSS) to their customer base as an added benefit of being a Henry Schein customer. This flyer promoted the benefits of using HSS to create custom practice Websites. As a side note, I also wrote one of the websites pictured on the flyer. Continue reading
Long-Form Emails
Best B2B Email Message, 2007 Internet Advertising Competition, Web Marketing Association Continue reading
Direct Response Ads
Practice Builders, Economy ad — During the recession of the 1990s we used this ad to educate and convince physicians that a recession can actually be one of the best times to build their businesses, if they market correctly. Too many small businesses are afraid to advertise in hard times and tend to miss out on the business that is still going on. Even in a recession you have to continue to let prospects know your services are available. Continue reading