This series of four postcards was developed to introduce Registered Investment Advisors (RIA) to the Steadfast Apartment REIT III. This was the first time that Steadfast had issued a Class R share and the first time they had marketed to RIAs. The approach was to chunk up the information into four categories as part of a four-pronged campaign the company had been doing. The right sponsor, the right strategy, the right segment and the right structure.
I developed this postcard to help a condo complex in Dallas attract buyers. The complex was located in a less desirable neighborhood but still close to downtown and offered the opportunity to buy for less than prospects were paying in rent. The postcard attracted enough potential buyers to sell out the complex.
We created this postcard for a crazy old man – a fellow who was a stock picking legend, but also a pretty good photographer who actually thought people would pay to view his images on line. I am not sure how this postcard did. I just like it.
Part of a larger campaign that included a couple of direct mail packages and a redesign of an existing website, this postcard helped to increase attendance at the Money Laundering Conference (well actually these folks were there to stop money laundering) by about 25% over the previous high.