Mike Wapner

6051 Myrtle Avenue • Long Beach, CA 90805

H (562) 423-7265 • C (562) 857-2470 •

Direct Response Copy Expertise You Can Put to Use From Day One:

More than 20 years of hard-hitting, benefit-laden, results-oriented copywriting experience with direct marketing, high-tech and general agencies.

Creation of award-winning direct-response campaigns for high-tech, healthcare, consumer, travel-related, and major financial accounts that built sales and profits.

Successful management and teambuilding of other writers and copy/art teams.

Experience in all media — direct mail, newspaper and magazine ads, email, online (websites, landing pages, banner ads, paid search), TV, radio, trade shows

Proven ability to take a project from concept to consumer — including research and writing, as well as coordinating art, printing and mailing.

More Than Two Decades of Real-World Experience:

Freelance Copywriter and Marketing Consultant, Long Beach, CA. 6/08-Present
I am currently consulting and developing direct-response and other
advertising projects for a variety of clients.

Senior Copywriter, Creative Direct Marketing Group, Inc., Torrance, CA. 8/04-6/08
I developed award-winning copy for direct-marketing programs that often
included mail, Web and e-mail components for financial newsletters and
alternative health products. These programs generated documented profit-
building results for the clients.
Clients included VectorVest, James Dines,
Pat McKeough, Dr. Bruce West Health Alert, Schiff Nutrition Group,
The Weather Channel. I was also responsible for the company’s
self-promotion activities including an award-winning marketing newsletter,
trade show booths, ads, Web site and emails.

Creative Supervisor, Corporate Marketing, Practice Builders, Santa Ana, CA. 8/99-7/04
In this position I created and implemented direct-response materials to
that built the organization’s nationwide program of Strategic Growth and
Marketing Workshops. Every month I was responsible for on-time delivery
of 20 unique mailings, as well as ads for 15 publications targeting different
. I developed new test concepts, fax marketing, e-mail solicitations,
banner ads and Web pages. I provided strategic input and marketing research to
the Director of Marketing.

Senior Copywriter/Supervisor, Practice Builders Agency, Costa Mesa, CA. 3/90-7/99

I created successful consumer/patient oriented marketing campaigns that helped build the practices of hundreds of doctors, dentists, chiropractors and other professionals nationwide. I also supervised four full-time copywriters and additional free-lance writers; as well as having final internal approval on creative product. Additionally, I coordinated and supervised of all agency television and radio production.

Copywriter, Mileage Plus Incorporated, Carson, CA. 9/88-3/90

I was extensively involved in creating materials for a successful re-launch of both America West’s FlightFund Frequent Flyer program, and the launch of their Chairman’s Club, a program for top customers. I was also responsible for the direct-response and relationship programs for Cal Fed Savings and Loan. Other account work included United Airlines Mileage Plus, Wardair REWARD, Mileage Plus First Card Visa, and the United Airlines Travel Card.

Freelance Copywriter, San Diego, CA. 1/88-9/88
Consulted and developed direct-response projects for a number of San Diego
agencies. Accounts included Great America Savings, Contel, Empire of
America Bank, and AIG Insurance.

Copywriter, Rosenfield/Vinson Direct, Inc., San Diego, CA. 2/86-1/88
In this position I created control-beating direct mail packages for major financial
including Chase Manhattan, Beneficial Finance, Home Federal,
IDS/American Express, Metropolitan Life, Security Pacific, Wells Fargo, Citibank,
MasterCard International, National Liberty Insurance, and First Signature Bank.

A Strong Education in Advertising and Marketing:

Bachelor of Arts, Advertising, San Jose State, CA. 1980

Writing and Telecommunications Courses, San Diego State, San Diego, CA. 1981

Courses in Telecommunications, San Diego City College, San Diego, CA. 1982-85

Recent Peer Recognition for Excellence in Marketing:

Gold Award, Direct Marketing 2008

MarCom Awards, Association of Marketing and Communication Professionals

Award of Excellence2008
Print Excellence Awards, Direct Mail Campaigns, B2B

Best Investor Relations Microsite/Landing page2008
Internet Advertising Awards (IAC)

Best Investor Relations Online Campaign2008
Internet Advertising Awards (IAC)

Gold Award2007
Newsletter on Newsletters Awards

Silver Award 2007
Newsletter on Newsletters Awards

Best B2B Email Message2007
Internet Advertising Competition, Web Marketing Association

Best of Category2006
Online Newsletter, Web Awards, Web Marketing Association

Outstanding Website2005
Web Awards, Web Marketing Association

Standard of Excellence2005
Web Awards, Web Marketing Association

To schedule an interview call 562-857-2470 or email