These pieces are what are sometimes referred to as “magalogs.” They are long-form self-mailers that often have the appearance of being a magazine at first glance.
The first of these was created for a SuperCircuits. At the time SuperCircuits was an online retailer of security equipment. This piece was intended to educate small businesses on security systems with the goal of selling them equipment. The file includes two covers which were used in an A/B test where the only difference in the piece was the cover.
This piece was developed to introduce dentists to a new in-office therapy technique to treat headaches, migraines and TMD.