Maryland Pain Specialists
This ad was part of a re-branding assignment for a group of anesthesiologists and physiatrists (pain management doctors) in the Baltimore area. We gave the practice a new name “Maryland Pain Specialists” and created a mixed-media campaign for them that included both print and television. The spots are all 30s due to media costs. While we had hoped to use real testimonials, we found that most of the patients were not very suitable. Instead we chose to show people being active, while talking to the prospect about the prospect’s pain and alluding to the idea that they themselves were no longer in pain – but never saying it, as they were not patients. The spot was done on a shoestring budget and the talent were, for the most part, nonprofessionals to give the spot more of a testimonial feel. While the spot follows many DM rules there was not an opportunity to use a real offer – so we had to rely on the emotion of the spot and the call to action to generate response.
Alaska Sleep Clinic – Somnosure :60
Winner: Outstanding Website, 2005 Web Awards, Web Marketing Association Continue reading
Vein Screening Landing Page – Working with Healthcare Success Strategies, I developed this landing page for The Vein Clinic. This page is used as a landing page for PPC and banner ad campaigns to capture prospects for free varicose vein screenings at the clinic. The page follows current “best practices” for capture landing pages. The copy was kept to a minimum with directional graphics to help move the prospect to the form. We also included a link to a short testimonial video that pops up to add additional support for the sale, without taking the prospect off the page.
Henry Schein Web Flyer — Developed as one of a series handouts, this piece was used by Henry Schein (a major provider of medical supplies) sales reps to help sell the services of Healthcare Success Strategies (HSS) to their customer base as an added benefit of being a Henry Schein customer. This flyer promoted the benefits of using HSS to create custom practice Websites. As a side note, I also wrote one of the websites pictured on the flyer. Continue reading